The domestic shipment of sake, which exceeded 1973 million kiloliters in 170, decreased to 2018 kiloliters in FY49. Despite falling below one-third of their peak, each sake brewer is making further efforts to export sake overseas.
Under such circumstances, China has recently seen a large growth in sake exports.
The wealthy Chinese who have become more economical and more concerned about their health are fond of expensive sake, and Chinese young people also think that "Sake is fashionable."
Thanks to this, China, which used to be the third largest exporter of sake, has now surpassed Hong Kong and rises to the second place after the United States! In addition, the rate of increase in sake exports from the previous year has surpassed the United States to become the number one place!
This time,
- Why Chinese travelers are soaring in Japan
- Continue to America and Paris! Sake contest also held in China
- Deregulation of Chinese import restrictions on Japan and future prospects for sake imports
- Junmai sake boom in women in Chinese drama !?
I will introduce you to
[Sake popularity in China] Why are Chinese tourists soaring?
https://www.instagram.com/p/BfDB7DagrYm/
There was a time when the word "explosion buying" was frequently used in the media, and many Chinese tourists came to Japan to watch large amounts of shopping at home electronics stores.
Did everyone look strange at seeing such a video?
Why haven't so many Chinese tourists ever visited Japan, but suddenly they have come to Japan?
The cause is the relaxation of visa issued by Japan It is in
① 【Sake popularity in China】 Single entry abolished for the wealthy
Previously, a single entry was limited to one month's stay per entry into Japan, and expired once you left Japan.Expiration date extended to 3 years due to visa relaxation(Although it is limited to financial individuals and families).
② 【Cause of popular sake in China】 The number of stays is also increasing
For high-income Chinese, a single stay is 1 days and the visa is valid for 90 yearsExtended to
It's too obvious that "drop money to Japan", but if you loosen this much, you'll be tempted to go back to Japan.
③ [Cause of sake popularity in China] Simplification of visa procedure: Part 1 "Gold card presentation" OK!
The financial confirmation documentsInternational credit card gold or betterHe said that it would be good (only for primary tourism in private tourism), so he no longer needed to rush to collect income proof documents.
④ 【Cause of sake popularity in China】 Simplification of visa procedure: Part XNUMX “Internet application” OK!
Considering the trend in China that mainly focuses on Internet information rather than paper,Application on the InternetNow also accepts.
Online application visas are currently limited to group stays within 15 days for group customers who can enter the country only once during the validity period, but are expected to expand to visa for individual customers in the future.
Result: The number of visas has been increased about 6 times → It has also led to the popularity of sake in China!
As described above, the simplification of visa issuance to China has been expanding year by year, and the number of visa issued in 2013 was 97Increased to 2018 million in 545.
But why are so many Chinese coming to Japan, despite the simplified visa?
[Sake popularity in China] trusted Japanese brand
View this post on Instagram
The main reason Chinese people visit Japan isSightseeing, dining and shopping. And medical examinations at medical institutions with advanced medical technologies that support JapanIs also one of the objectives.
An indication of the popularity of sake in China! The top three food purchases are 3st sake, 1nd chocolate, 2rd biscuit
Shopping at Akihabara's electric town and brand shops in Ginza continues to be popular, but explosive buying in the past has been hidden, and recently, in addition to electronics and luxury brand products,Japanese food and sundriesThe interest of Chinese is expanding.
Top In Food PurchasingSake has a difference of 2 points from the second-ranked chocolate, is supported by a wide range of customers, and has high satisfaction after purchaseI understand this.
At Ishikawa liquor store in Akita Station.
Main gold mud Noshiro brewing TachiThe price is 10 yen.
Kitayuki's titanium gold doubles, but it seems that only bottles are expensive. So, is there a higher price for sake than this?
I can't afford a price like that of a Burgundy Grand Cru ... pic.twitter.com/w06pJuNR1L— Ancient rice double @ fun and graceful liquor (@ kodaimai2) July 27, 2019
Well, here is the problem.
What is the brand of sake that Chinese people like to buy?
Dassai?
Certainly, Dassai is a popular sake in China, but it is not such a cheap one.
Surprisingly, Kikusui Sake Brewery Daiginjo for 1 yen per bottle!
Liquor collection is common in Europe and Hong Kong, but there are many people who collect sake as an asset in China as well!
For them,Sake is a cheap drink compared to wine. 1 yen per bottle does not feel expensiveIt is
Trust in Japanese medical technology has led to the popularity of sake in China
In a slightly unusual place, some Chinese visit for medical tourism.
彼 ら はScreening at a Japanese hospital equipped with state-of-the-art medical equipment for early detection of cancerI am participating in a tour to receive. That is why China's wealthy are now shifting their consciousness from goods to health.
They get the results of a health check and enjoy the Japanese food that is "famous for longevity", be surprised by the delicate taste of sake, and return to China to return to a Japanese restaurant. .
SNS diffusion of Japanese food and sake experience! Popular with Chinese young people
https://www.instagram.com/p/BzWA52nlIOI/
Chinese do not read much of the paper news,Internet population is one of the world's leading. Sensitive to online information and word-of-mouth, information floods in Japandoing.
They read an article on "Japanese food full of umami but light taste" posted by a Chinese blogger visiting Japan and learned on Instagram that "Sake goes well with rich Chinese food."
View this post on Instagram
Especially young people are sensitive to online information.Japanese young people are imprinted with "Sake is an uncle's drink" and "Mimasu liquor," but Chinese young people are in a straightforward state of sake. It is very fashionable to drink sake that the wealthy people praise online,
Click here for "Mimasake"↓
Ali Ma Ma■According to the 2018 announcement, the following trends can be seen for sake in China.
- Women make up the majority of major Japanese sake consumers
- The major consumers of sake age 24-39
- On the other hand, men aged 35 to 60 years old mainly drink Chinese national sake `` white sake ''
In other words, the sake that young women drink is “fashionable” sake. Conversely, so-called white sake that the so-called uncle over 35 years old drinks■Seems to have the impression of "Japanese sake" in Japan as "uncle-like".
Chinese youth perceive their own national sake, "white sake," as follows.
[Sake popularity in China] Also related to the increase of "fears"
The alcohol content of white sake is 50 degrees. Comes pretty stiff.
In addition, some people have recently begun to drink cocktails, but most people do not drink white wine. You have to drink straight.
thereHigh alcohol and strong aroma make you feel sick, And recently have been shunned.
By the way, the number of young people who dislike Spring Festival on January 1 of the lunar calendar has increased recently. Let's call them "TerribleBut the reason they hate is because they don't have money and body. "
In terms of money, you have to give out new year's balls like in Japan, so the number of banquets will increase, so your pockets will be cold, but in terms of health, you will be forced to drink high-alcohol high-alcohol that you do not usually drink, and you will break your physical condition For that reason, the number of young people who dislike Spring Festival is increasing.
[Japanese sake popular in China] Japanese food is healthy and sake is fashionable
Conversely, since Japanese food was registered as a UNESCO World Intangible Cultural Heritage, it was recognized in China that Japanese food was the ideal eating style to maintain health, and experienced Japanese food and sake on a trip to Japan The Japanese boom in China is accelerating as a result of the affluent wealthy.
In recent years, the popularity of Japanese food and sake in China has been proven by data.
[Sake popularity in China] Sake export volume is thin in the United States
The main export destination of sake is the United States. I would like to say that Hong Kong is the same as before, but because of political instability recently,Export volume to Hong Kong, which was a premium market, has leveled off.
The world's second largest export of sake to China!
That is where China stands out.
From January to July 2019, Hong Kong is far ahead of Hong Kong in terms of quantity and value.
| 2018 | 2019 (January to July) | |||
|---|---|---|---|---|
| Quantity (kiloliter) | Amount (million yen) | Quantity (kiloliter) | Amount (million yen) | |
| America | 5,952 | 6,313 | 3,934 (+ 12%) |
4,110 (+ 13%) |
| Hong Kong | 2,097 | 3,774 | 1,196 (+ 1%) |
2,362 (+ 21%) |
| Chugoku | 4,146 | 3,587 | 3,040 (+ 28%) |
2,888 (+ 49%) |
* Figures in parentheses indicate year-on-year changes
* Created by the author based on data from the Ministry of Agriculture, Forestry and Fisheries
Looking at this, China shows a higher year-on-year rate than the United States and Hong Kong.
China is likely to become a notable country for the sake industry in the future.
- The main consumption areas in China are the coastal areas such as the Pearl River Delta, Jiangsu, Zhejiang and Beijing.
- There are still few Japanese restaurants in inland areas, and consumption of sake is still low.
- The popularity of sake is concentrated on some well-known brands, and very few people know that there are many brands of sake.
These phenomena may increase the growth of sake in China in the futureIt means there is.
In response to the popularity of Japanese sake in China, Japanese sake makers also visit Beijing
A huge market that will continue to grow as a big market.The sake boom in China has been missed, and the president and brewers of seven famous sake brands, such as the famous brand of sake, southern beauty, drunk whale, opened a sake export company in April 7. Attended the reception.
We are trying to appeal sake to Chinese consumers.
In addition, Shirataki Sake Brewery (Niigata Prefecture) also participated in this reception.
In China, import control measures have been taken in 10 prefectures, including Tokyo, as being affected by the Great East Japan Earthquake. Provided to the person.
I see, did you have that hand! is not it.
Sake popularity in China is here too! Not a French nor Italian restaurant, Japanese restaurants are rushing into crowded Chinese restaurants
The Institute of Bijutsu Evaluation has announced the growth rate of Japanese restaurants in China.
I am sorry for the slightly old material, but according to the `` White Paper on Chinese Food and Drink 2017 ''The number of Japanese restaurants increased from 2016 in early 27,745 to 35,047 by the end of the year, an increase of 7,300. This is the first restaurant that offers international cuisine amongst a group of restaurants full of various Chinese dishes.
Although Japanese food and sake continue to be popular in the United States, most of the sake consumed in the United States is Sake produced in the United States. Until now, the quality of Sake made in the U.S. has been relentless, but recently some breweries have won prizes at fairs.
Sake rice, which is the raw material of Sake, uses Yamada Nishiki, which is considered the highest quality in Japan.
Click here for "Sake made in the United States"↓
Yamada Nishiki is equivalent to 260 Tokyo Dome! American eagerness to seriously make [craft liquor]
Although it is a vast China, it is currently only the number one in the United States, but it is highly expected that Japanese restaurants will further increase in China and the popularity of sake made in Japan will increase.
The proof is the "SAKE-China" held in Beijing.
[Sake popularity in China] Sake contest "2019 SAKE-China" in Beijing
"Daiginjo Kagamida" of Chitosemori Sake Brewery (Kazuno City, Akita Prefecture) won the highest prize in the "Daiginjo" section of the "SAKE-China Japan Sake Sake Fair" where Chinese consumers sample and choose their favorite sake. It won the Platinum Award. ''
China Sake Fair Chitosemori Sake Brewery “Kamida” is the best prize of Daiginjo ｜ Akita Kaishin Shimpo Electronic Edition https://t.co/39x8zz1mqr
— Tomo (Aichi) (@ tomo20030628) August 24
"SAKE-China" is a Japanese and Chinese food company co-hosted in China,Japanese sake fair by general Chineseis. They areYoung Chinese who are not experts in sake, but at the center of the next generation marketIs almost.
Therefore, for the sake industry that is aiming for the Chinese market in the future, SAKE-China knows their taste and aims to expand sales of sake by making sake that matches the taste of Chinese.
2019 award-winning sake in China
By the way, it is announcement of long-awaited winning sake brand.
Golden Dragon Award
View this post on Instagram
The highest-ranked sake in each category is "Bon-Gold" by Yoshihira Kato (Sabae City, Fukui Prefecture).
With a clear fragrance and a taste with a strong presence, it is highly regarded by women and won first place! At present, it is exported to 1 countries around the world, so it is likely that their tastes overseas have been well studied.
What is the most popular sake in China that won the most categories?
Watanabe Sake Brewery (Hibi City, Gifu Prefecture) received the highest prize. The brewery is also famous for making American-favored sake with two Americans and three legs.
Click here for "American Zojin Kodi"
↓
In FY2019, the exhibit collection was 40 and the total number of exhibits was 108. Although it is slightly lower than 2018 breweries and 62 bottles in 137, China is a vast country after all.
I would like you to participate in sake brewing by all means for the sake development in the future!
Chinese import restrictions and tariff issues hinder the popularity of sake in China
Although Japanese websites claim that the sake boom in China is genuine and that it is out of stock even at twice the price, China does not necessarily accept 100% open sake.
Refusal of acceptance from 10 prefectures
As mentioned above, the State Administration for Quality Supervision, Inspection and Quarantine of China specified in 2011 the 10 prefectures including Tokyo and Chiba as radioactive contamination areas due to the Great East Japan Earthquake, and produced food, agricultural products and feedstuffs there. The import and sale of is prohibited.
Also, besides the above 10 prefectures,
- Request a certificate of origin issued by the competent authority
- 40% import duty on Japanese sake
- Plus 10% sales tax and VAT
China's sake has jumped to two to three times the price of Japan, making it a very expensive drink.
But there is some good news.
Following the popularity of sake in China, import restrictions were lifted for only Niigata rice
Koshihikari boasts the highest position in cooked rice. In November 2018, rice from Niigata Prefecture, where it is produced,China lifts import suspension measuresWas.
China has relaxed import restrictions for the first time in seven years!
The reason that Koshihikari imports were eased was spread, saying that "Koshihikari that I ate while traveling in Niigata Prefecture was delicious! I can not forget that taste even when I return to China"It was my guess, but it was impossible!
Click here for "Sake made with only 5% of Niigata Classic Koshihikari"↓
Rice import restrictions have been lifted only for rice grown in Niigata Prefecture,It is expected that import restrictions will be lifted on rice and sake other than Niigata Prefecture in the future in the futureIs getting brighter!
[Sake popularity in China] In 2019, the country that Chinese people most want to visit is Japan, the city is Tokyo
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By the way, Chinese people want to visit Japan in the future, but according to `` Japan Brand Survey 2019 '' published and announced by Dentsu worldwide,Japan is the top country to visit in the future77.4% of the respondents said, "The travel schedule has not been decided yet, but I would like to go someday."
Among them, Hong Kong people have the highest intention to visit Japan, but China has not lost.
According to China's largest travel agency,The most popular overseas travel destination for Chinese was the resort island of Phuket in 2017, but Tokyo was the first place in 2018.
With the Olympic and Paralympic Games on the horizon, further inbounds from China are expected in the future.
Many people visit Japan, visit Niigata less than 1 hour 30 minutes from Tokyo, eat Koshihikari of Hokahoka, drink Niigata sake, return to China, share how delicious Niigata rice and sake are If you do, I hope that the Chinese government will move to lift the restrictions on sake imports.
Click here for "Niigata City and Sado Island Brewery Tour / Onsen Information"↓
Conclusion: TV drama "Moon Moon" sparks popular sake in China !?
https://www.youtube.com/watch?v=P_WuF4CvdmI
You know that it was the Emperor of Qin who achieved the unity of China. But his high grandmother■Did you know about the great boy, "Shintaro"?
A Chinese drama, the first empress in Chinese history, reigned 1000 years before Takenori Tenno, who reigned as a Chinese empress It was aired from 2015 to 2016.
It seems that women prefer to watch the main drama in every country, and in China, many of the viewers of the drama are women.
The sake that is being drunk in this drama is "芈 shu", a pure Junmai sake with a 5% alcohol content.
"Sake" is a sake made for this drama, and at the time, "Ninja month, Sake (you can enjoy Sake while watching the moon)" was popular among women. You.
This sake is not only characterized by low alcohol content, but also contributes to beauty and health by using koji as well as sake, and was designed for women only two months. It is said that the sales of 2 yuan, about 2000 million yen! (◎ _ ◎;)
Even now, many Japanese sake fans in China can be inferred from the fact that they are women, so it seems that their drinking habits while watching TV will lead to the sake boom.
However, we Japanese women already know that sake is a drink that contributes to beauty and health.
- Sake amino acids make your skin shiny
- Α-Glucosylglycerol from sake makes collagen
- Sake has a hair growth effect
- Sake suppresses the cause of aging, saccharification
- The right amount of sake prevents dementia
- Regions drinking sake are less likely to have liver cancer
- ALA, a component of sake, prevents blood sugar from rising
- ALA, an ingredient in sake, is useful for pregnancy
There is no drill.
Click here for "Effects of Japanese Sake for Women"↓
Drink and health, apply and beautify skin [The effect of sake is too great]
"Amulet" instead of "芈 Sake"
“Ashu” is not sold in Japan, but “Amure” is a low-alcohol beverage that combines four seasonal fruits and sake. Popular with women with high aesthetic awareness.
It is fruity and easy to drink, but since it is based on sake, you can expect the same beauty effect as “芈” from “芈”.
There is no need to be a powerful child to unify the vast China, so someday, some women will want to embrace their cute child.
Sake that I would like to recommend to such people. ALA included in sake also helps pregnancy.
Click here for "Basics of maintaining health and preventing aging: how to rejuvenate mitochondria"↓
If you are not good at alcohol or want to get rid of coldness, why not try a low alcohol fruit sake first.
Reference materials
-Mid-time group "specialist legend-Ali Ma Ma Hari Ali Ba Ba"
