Closed out of a small local sake brewery recently heard. Production decline due to labor shortage in hard-working sake breweries.
Sadly, sake breweries, which have been endured by local production for local consumption and family management, are weakened rapidly as the depopulation in the region decreases, the sales and production volume decrease. There is a group that started activities with the desire to raise the level of the problem in the sake industry.
This time, the love of sake has increased, and he started making sake without owning his own warehouse.Sake cheering partyWill be introduced.
What problems does the sake cheering party want to solve?
Although local sake has been brewed for a long time, local sake has been traded for sake that matches local ingredients, but sales of Japanese sake have ceased due to the declining population. Sake brewery is closed or down. Rice fields are also declining as demand for sake rice decreases, and no one makes rice.
Major sake breweries are mass-producing `` popular '' sake by flowing commercials in the media, whereas unique local sake brewing that was steadily brewing according to local people and food is in danger of disappearing There is.
It seems difficult to solve such "small-scale sake brewery closure" and "abandonment of cultivation around the sake brewery", but "but there is a method".Sake cheering partyIs thinking.
The solution is
- A sake cheering party will participate in all processes to bridge the gap between sake maker and sales and to communicate with each other.
- Distribute unnamed local sake by subscription, and let them know the goodness of sake produced by smaller sake breweries
Involved in all positions from rice making to sake brewing and sales,"Spread the lifestyle with sake around the world"The group working forSake cheering party".
Sake cheering team members
Although they do not have breweries, they do all the rice planting, development, production and sales of sake in Japan and overseas. Members are a collection of people full of individuality. Their previous jobs are also staggering.
- After graduating from the University of Tokyo, worked for Mitsubishi Corporation. After that, he changed jobs to a foreign-affiliated investment company, studied at Stanford University and obtained an MBA. After that, experienced in establishing an IT venture company
- Experience in finance, major advertising companies
- Designer
- Sake brewing expert who studied brewing at Tokyo University of Agriculture
- Sake sommelier holder
- Osaka University School of Medicine
etc ...
There are differences in each background, but they have something in common. that is,
Takashimaya is backed up by a corporate tie-up with them.
We also send employees from Takashimaya to the sake brewery, get involved in the sake brewing process, get a feel for sake brewing, and use that experience in sake sales to help restore local sake.
Start of the sake cheering party project
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Sake cheering party was established in 2014, one day drinking party.
A great challenge began later, when one of the members of the Sake Cheering Group lamented the decline in the production of sake breweries at the historic home. With this situation, small local sake breweries went out of business one after another, and people could not drink their favorite type of sake ...
What to do then.
The answer is one: "We don't have a storehouse, but let's make great sake!".
Two weeks later, the sake cheering team started making sake
Act immediately when decided.
Two weeks later, they actually visited a warehouse where one of the above members was worried, and proposed sake brewing. After obtaining the consent of the brewery, they can start making sake with their own lunches without relying on any rewards.
In addition, while working, launch Facebook and send it nationwide. Then, volunteers from all over the country gathered, and their first "Junmai unfiltered raw sake" was completed.
The finished sake was sold out in just two and a half months, though it was only one tank.
Ishikawa's long-established restaurant, Suma Sake Brewery, becomes a partner of the sake cheering party
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The news that a volunteer group made sake in a small brewery was quickly picked up by local and national media, and there was a miracle that Satsuma Sake Brewery in Noto-cho, Ishikawa Prefecture offered as a partner.
Suma Sake Brewery has a history of brewing miso and soy sauce since the Edo era, but Sake Brewery has a long history of 150 years. The fact that such a relationship with the sake brewery was established laterSake cheering partyLeads to the formation of
Characteristics of the sake cheering party
Without own warehouse,Fabless■Making sake inSake cheering party.
Their commitment is
- We are particular about the production of “Junmai Daiginjo Unfiltered Raw Sake” that can enjoy the original taste of sake
- From the stage of rice cultivation to domestic and overseas sales
■What is fabless: To create products without own factories. We perform business from product development to sales. Because of the low upfront costs and the ability to respond quickly to market changes, it is now gaining traction with more profitable companies. In the field of alcoholic beverages, commissioned brewing of craft beer is famous, and for sake, WAKAZE is famous.
The sake cheering team's sake characteristics are "Junmai Daiginjo", "No filtration", "Raw" and "Hara"
Usually, sake is sold in a transparent state. This is because of the "filtration" process.
But,Sake cheering partySake is "no-filtration" and "burned sake without burning." Also, because it is "harashu" that does not add water to lower the alcohol content,
- The appearance is slightly turbid, and the color of the liquor may be slightly yellowish
- At the beginning of the drink, there is a fresh feeling of fruit biting
- Can be a powerful drinking mouth due to the alcoholic feeling
It has the feature of.
The sake cheering party's sake is delicious either as a "meal in sake" or "alone"
At present, the taste of sake is headed toward “meal liquor” to enjoy and enjoy as well as wine, but the sake cheering team aims for sake that can be enjoyed not only by liquor but also by itself.
Even if you drink it as a meal, you don't have to choose the ingredients to match, so it's gained support from gourmet sake core fans.
And now, even though it has the potential to compete with major sake, it still exists in the region, so even if you just know the goodness of local sake that will be lost in anonymous as it is, the sake cheering party The activities are derived.
A sake cheering party affiliated with one brewery in one prefecture
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Sake cheering stakeholders, with the motto of one brewery per prefecture, concluded a partnership with a small-scale sake brewery with high technology.
Until now, there have been venture companies that want to make Japanese sake a world liquor, but no venture has taken into consideration the recovery of a local sake maker. That is why the sake cheering party in JapanLove for Sake Brewery StrugglingI feel.
The sake cheering team will use the tanks of the partnership sake brewery that are not in operation,Using rice made in the land, a new sake with local characteristics based on the design of our products is completedI am letting you.
そ し て,
Currently, six sake breweries are affiliated with sake brewing, but all are sold under a single brand.
However, the brand name uses the name of the area where the sake brewery is located, and the mark is designed with the symbol of the land,Can coexist without losing the characteristics of sake brewery.
Sake cheering party that promotes local precious local sake by subscribing
In addition to having you taste Junmai Daiginjo unfiltered raw sake, you can also subscribe to the "Hidden Local Sake Sake Brewery" that continues to produce delicious sake. See below).
6 warehouses in 6 prefectures affiliated with sake cheering groups
A sake cheering party whose goal is to partner with 30 sake breweries in the future. The sake breweries, which are currently in partnership with the sake cheering squad, are special 6 breweries with an unusual passion for sake brewing and rice making, with a wealth of experience.
"KAKEYA Junmai Daiginjo unfiltered raw sake" Shimane "Takeshita Honten" x Sake cheering party
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The sake brewery, known as the 74th-generation Prime Minister, Noboru Takeshita's home, brews sake such as "Imozu Honor" and "Go My Way". It is a long-established store that has been around since Keio two years ago, and has recently been working on DAIGO-labeled sake.
In such a traditional sake brewery, "I used to be a long-awaited business, but in the present era, a time when major manufacturers make a large amount of cheap liquor. Is it? "
Meanwhile, Takeshita Honten has partnered with a sake cheering party. The finished sake is "KAKEYA Junmai Daiginjo Unfiltered Raw Sake".
Click here for "KAKEYA Junmai Daiginjo Unfiltered Raw Sake"
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"NOTO Junmai Daiginjo Prototype" Ishikawa "Suma Sake Brewery" × Sake cheering party
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Suzuma Sake Brewery, which aims for sustainable manufacturing, is a long-established brewery with a 150-year history.Return local abandoned cultivated land to paddy fieldsIt is also a brewery full of enthusiasm, passionate about Japanese agriculture, such as making sake from rice.
The sake rice used in this prototype of the NOTO Junmai Daiginjo prototype was developed by Ishikawa Prefecture over the course of more than 10 years as sake rice suitable for Daiginjo. This sake is made from the approval of Sake Sake Brewery for trial brewing using rice.
A new kind of sake rice that has not yet been named. However, it is also a valuable opportunity for you to experience the sake brewed from the sake rice.
Click here for "NOTO Junmai Daiginjo Prototype"
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`` AGEO Namamoto Junmai Daiginjo Unfiltered Raw Sake '' Saitama Prefecture "Northwest Sake Brewery" x Sake Supporters
Northwest Sake Brewery recalls that the partnership with the Sake Cheer has begun with a new type of sake brewing concept that had never been considered before.
The representative brand of Northwest Sake Brewery was Bunraku. Sake, which had a reputation for being delicious when it was made with hot sake, has been declining in recent years due to the boom of the cold sake boom.
However, the empathy for the sake cheering squad's attitude toward sake has sparked a new inspiration for Italian and French sake, and even a new brand.
After that, make it■We are also willing to work hard and open up the Japanese sake market. The result isIWC2019 `` SAKE category '' won a stunning gold prize in the Daiginjo sake sectionIt appeared in the form of
Production: The traditional method of making sake that requires the most effort. Sake made from naturally-occurring lactic acid bacteria and microorganisms has a rich, full-bodied taste that is rich and savory. There are not many sake breweries.
“AGEO Ikimoto Junmai Daiginjo Unfiltered Raw Sake” made from locally grown rice is full of body and volume.Recommended for those who are not bored with Sururi sake.
Click here for "AGEO Raw 酛 Junmai Daiginjo Unfiltered Raw Sake"
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`` KAMOGATA Junmai Daiginjo unfiltered raw sake '' Okayama `` Marumoto Sake Brewery '' × Sake cheering party
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Marumoto Shuzo, famous for its commitment to organic rice production, grows all of the rice used in sake brewing in-house.
Moreover, not only cultivation but also thorough numerical management and analysis are aimed at the ultimate sake brewing.
KAMOGATA also uses Yamada Nishiki from Okayama Prefecture, which has been carefully cultivated by the brewery. It seems to be happy with the gem brewed with sake love ♪
Click here for "KAMOGATA Junmai Daiginjo Unfiltered Raw Sake"
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`` KUNISAKI Junmai Daiginjo unfiltered raw sake '' Oita `` Kayashima Sake Brewery '' × Sake cheering party
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"Kakeshima Sake Brewery's 5th generation brewer says," Sake that you can drink even if you get drunk is good sake. " Aiming for the sake brewing in Kunisaki where you can continue to drink, the people of Miyazaki and Kunisaki are yearning for their greatness and affection.
Kayashima Sake Brewing Co., Ltd., who has won the first prize at the national fair held for the first time in 40, and a sake cheering team brewed together,Sweetness is umami"Kunisaki Junmai Daiginjo Unfiltered Raw Sake".
The raw rice is "Gin no Sato" from Kunisaki-cho, Oita Prefecture. Inherited from Yamada Nishiki's blood, it has a big heart and high quality rice.
Click here for "KUNISAKI Junmai Daiginjo Unfiltered Raw Sake"
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`` NAGAOKA Junmai Daiginjo unfiltered raw sake '' Niigata `` Hasegawa Sake Brewery '' × Sake cheering party
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Hasegawa brewing brews sake in Nagaoka City, which has the largest number of sake breweries in Niigata Prefecture, which boasts the largest number of sake brewers in Japan.
For sake rice, we use contract cultivated rice "Ectanrei" in Nagaoka, which is famous for its summer fireworks display.
As the label on the sake bottle says, "Growth with fireworks, the healing body and fragrance", the sourness first spreads throughout the mouth, and then enjoys the lingering sound.
Click here for "NAGAOKA Junmai Daiginjo Unfiltered Raw Sake"
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Sake cheering squad, and other activities for raising sake
The sake cheering squad not only produces sake, but also focuses on delivering and experiencing limited-edition local sake, and does not forget to support small local sake breweries.
Sake cheering group subscription "SAKETAKU"
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In order to realize a lifestyle with sake, it is necessary that sake is always nearby. For this purpose, the Sake Cheering Group has started a subscription “SAKETAKU”. We send rare sake to your home regularly.
Recommended points of SAKETAKU
The benefits of SAKETAKU are summarized below.
- Even though there are 1.5 sake brands in the Tsutsuura of Japan, even sake enthusiasts are stillI only drank 1% sakeHave facts
- 99% of local sakeBecause it is a limited production, it does not ride, so it is difficult to obtain even if you want it, there is little information
- In order to enjoy the rare local sake which is a hidden famous sake at home,Professionals are carefully selectedAnd automatically deliver every month
- The brands that are popular in the media are delicious, but in fact, sake from local small sake breweriesThere is no difference in taste with media famous brands. No, it has more flavorLet you know that
- By letting everyone know the "one piece of art: sake" produced by a small family-run sake brewery,Possibility of preventing the disappearance of small sake breweriesAlso comes out
- To understand the appeal of sake in an easy-to-understand manner so that you can like it without any knowledge or experience of sake
- A variety of sake goods such as "Authentic One Piece Appetizer", "Utsuwa", "Tasting List", "Sake Information Magazine" etc. are enclosed every month.
- Free shipping, cancellation OK,Untied, Full refund if not tasty
Click here for "SAKETAKU"
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Click here for "Sake cheering party"
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Summary of the sake cheering squad: Terroir sake has become mainstream overseas?
Sake is gaining in popularity overseas. It may be said that the possibility of the world's SAKE boom getting more exciting with this trend has been seen.
Now, to make delicious sake, you need delicious rice.
The rice is made all over Japan, but the taste and fragrance vary depending on the land. This is because rice terroir (the unique climate and environment of the land) is greatly involved in rice production.
In particular, temperature is an essential element of delicious rice. It is said that the greater the temperature difference between day and night, the more delicious the rice is.
In that regard, the sweetness and umami of rice grown in Niigata Prefecture, which is famous for Koshihikari, and also in rice terraces, are exceptional.
"Tanada Koshihikari Junmai Sake DaiginjoIs the first sake that emphasizes terroir. In addition, we use Koshihikari from Tanada, which is difficult to obtain.
Please take this opportunity to try sake that has a long-established skill. Because it is a stylish bottle design, you will be pleased with the gift.
→Amazon Niigata Koshihikari's fantasy sake is here
