On January 2019, 1, there was an announcement from Iwate Prefecture's Nanbu Bijin Co., Ltd. that it had obtained the world's first sake vegan certification.
In October 2019, Nagai Sake Brewery in Gunma also received news of "vegan certification."
However, speaking of sake, simple sake made with "water, rice and koji". Is it originally a vegan drink? Some people may have tilted their heads.
So this time,
- Why vegans are exploding overseas
- Why foreign companies turn to vegan food
- Can we stop warming if we stop eating meat?
- Is Gelatin Used When Filtering Sake?
I will write about
Gelatin-based sake is not vegan sake
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Do you know the difference between vegan and vegetarian?
Many people believe that vegetarians are the new term for vegetarians, but there is a big gap between vegans and vegetarians.
In a broad sense, vegans are included in vegetarians, but they cannot be grouped together as "both people who do not eat animal-derived foods."
| Veg | Vegan |
| People who eat vegetables avoiding animal protein | Vegan / pure vegetarian. No eggs, dairy or honey |
Subcategory
|
Subcategory
|
| There is an impression that many people go for religious and health reasons | Many people go for ethical reasons such as global environment and animal protection |
| ☆ White sugar is charcoal■Not used because it is refined and refined For the same reasonSake or wine filtered using gelatin is not recognized as vegan |
* Beef bone charcoal is made of porous charcoal (granular) obtained by steaming hard parts such as cow legs at a high temperature of 800 ° C or higher. We don't use not only white sugar but also granulated sugar and sugarcane for the same reason.
Can the Japanese sake industry respond to the growing vegan population in the world?
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Overseas, many celebrities and athletes make vegan declarations. To keep pace with this global vegan conversion, more and more companies are developing and selling products that do not use animal meat, dairy or eggs.
Vegan population growth
【America】Between 2014 and 2017Vegan population up 600%.A quarter of 25-34 year old Americans are vegan or vegetarianIt has been with.
【England】So over the last five yearsVegan population increased 300% to 65Reached.
【France】According to a study published by the research institute Xerfi,Vegan and vegetarian markets grew 2018% in 24. Market size of more than 2021 million euros by the end of 6It is predicted to become.
How Does Sake Deal with Vegan Food Expansion?
In Europe and the United States, the number of companies switching to vegan foods is increasing due to sluggish sales of animal food products.
One after another to vegan food! American food companies
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・ In such a situation,McDonald's] Released the "Mac Vegan Burger" for vegans.One year sales growth outpaced other products.
・ Manufactures plant-based shrimp substitutes 【New Wave Foods].Reputation for shrimp is high, the texture is the same as the shrimp itself, the smell is the same, the taste is stronger than the shrimp, and it has already surpassed the real thingAnd that. At present, it is wholesaled in employee cafeterias of IT companies such as Google, but according to the information on the site, there are many requests from consumers, so it is about to start selling shrimp substitutes soon.
・ U.S. East Coast's largest dairy manufacturer [Elmhurst Dairy] Ends the dairy business, which has been running for 90 years due to declining dairy sales,Switch to plant-based milky drink productionIt was.
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・ The largest grocery chain in the United States [Kroger], A food company [JUST】ofEgg made from mung beans "JUST Egg" sold.
・ JUST also started selling “JUST Egg” in China, and in the futurePlans to open a manufacturing base in AsiaI also stand.
・ Manufactures and develops plant-derived artificial meat in Los Angeles 【Beyond Meat], Microsoft co-founder of the United StatesCelebrities include Bill Gates, actor Leonardo DiCaprio, and McDonald's CEO Don Thompson.
・ The school district in Los Angeles has also begun offering vegan food, and the American Medical Association recommends adding more vegan food to hospital food.
Vegan business is thriving in other countries
・ Wholesale to supermarkets in the Netherlands40,000 vegan steaks sold out in a weekThere is a fact that.
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・ Swedish oat drink companyOatlyHas developed a vegan dairy product (plant-based) with sales in the UK1% increase in one yeardoing.
A Chinese vegetarian meat maker whose founder does not eat meat for religious reasonsWhole Perfect Foods"ofAnnual sales are 3 million yuan (about 48 million yen).
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・ In addition, JUST is famous for Akagi WagyuToriyama Livestock FoodBetweenCultured meat■(With clean meat)Start.
* Meat produced by tissue culture without pain from muscle cells from live cattle, not from slaughtered animals. The cells are nourished and multiply into muscle tissue similar to meat. Although clean meat can save many cattle lives, some have suggested that they do not eat vegan food because they use the cells of cattle.
It is said that several cells of excellent beef from Toriyama Livestock Food will provide millions of people with clean meat like high quality beef in the future.
For the vegan food industry, which continues to grow rapidly,Commission launches process to formally define vegan and vegetarian foods in 2019, initiative to provide legal definition and certificationHas begun.
* Currently, there is no definition of vegetarian or vegan based on laws and regulations in Europe and the United States.
Need for sake that focuses on vegan growth
According to a survey by VOMAD, which promotes a transition to a diet that does not contain animal products, the question of why it became vegan was:68.1% of people are "for animals"Answer.
Second place17.4% of "for health"Is greatly separated.
"For animals" improves human health and global environment
The link between meat and heart disease has been confirmed by many studies, and it is said that vegan diet reduces cholesterol, blood pressure, and risk of heart disease.
* Vegan diets have been pointed out by nutritional deficiencies such as B-12, D, calcium, and omega-3 fatty acids, so it is necessary to take supplements.
Vegan lifestyles do more than just bring good health to humans.
Do you know that even the growing Tak Glacier has begun to melt?
For half a century, Taku Glacier has been the one known Alaskan glacier to withstand the effects of climate change--until now. https://t.co/WtVANBMV3q pic.twitter.com/Z3X5Nk3CyH
- NASA Earth (@NASAEarth) November 7, 2019
1481m thick on Juneau Icefield in AlaskaTaku Glacier is one of the glaciers that continues to grow and grow in ice mass without being affected by global warmingIt was said.
However, "NASA's Earth Observatory"Confirm that Taku Glacier is shrinking. Global warming has affected Tak glaciers and began to melt 80 years earlier than plannedHas announced that.
* At present, it is said that the sun has started to cool down due to the decrease in sunspots, but there are thoughts that it will be offset by the warming caused by the increase in greenhouse gases.
Vegan foods may stop global warming
But there is a solution.
According to a survey of 119 farms in 38,000 countries, a reduction in meat and dairy consumption will help protect the global environment in the future. It may be able to prevent the melting and shrinking of Tak Glacier.
For example,
There is also a bright outlook.
Why Sake Need Vegan Certification?
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So farVegan lifestyle could stop or slow global warmingI have written that there is.
In terms of eating habits, as more people become vegan or vegetarian,I want an alcoholic beverage that proves that no animal components have been addedIt will be like this.
Overseas, some beers also use isinglass (gelatin made from fish bladders) for clarification. Certain Coca-Cola beverages also contain fish gelatin as a color stabilizer. is known.
In the case of wine, there are already many vegan certified products on the shelves. If there is a line of sake without any certification next to it, some people will doubt that it contains something of an animal nature.
What is the fining agent used in wine?
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Wine is an alcoholic beverage made from grape juice, but grape juice is originally cloudy. A fining agent is added to make it beautiful and clear when poured into a glass.
What is a wine fining agent?
- White wine: gelatin derived from animal proteins, isinglass
- Red wine: egg white
Although the above clarifiers do not affect taste or aroma, the wines used are not considered vegan.
What is a fining agent used in sake
Sake requires a clarifying agent as well as wine.
When making sake, there is a process to remove the odor (smell), and the method is divided into two types. that is"Ori pull" and "ori lower"is. inside that,It is said that animal elements may have been added during the lowering process.
What is sake brewing?
After squeezing and topping, the sake is golden.
The causes are carbon dioxide, yeast, starch particles, proteins, polysaccharides, etc.If left in the tank for a few days, sediment will fall on the bottomWill come.
It's so fine that if you shake it a little, it will climb againGently pump out only the supernatantYou. This is called "Discount"It's called.
It is easy to occur due to temperature change and lapse of time after bottling by removing cages that cause deterioration of sake quality by natural method
- Changes in sugar content of dextrin
- Protein amino acid changes
- Deterioration of taste
Prevent.
What is sake lowering?
Unlike pulling, which is a time-consuming task of waiting for the bottom to settle using natural gravity,The lowering is made with gelatin, persimmon, diatomaceous earth, alginic acid, etc..
Mass processing is possible in a short time by using auxiliaries
Auxiliary agents used for loweringPersimmon astringent, gelatin or silicon dioxide made from beef bone. They bind to proteins and settle as olives.
By using this method, the small orifice becomes large and sedimentation is easy, and the next filtration process is performed smoothly.
When lowering a large amount of sake, the lowering of the garbage can absorb the ingredients in a short time.Used for The high processing capacity means that the sake in a 10ℓ tank can be completed in one day.
The used gelatin adheres to the odor component and is eventually removed from the sake, but once it uses animal elements, it can no longer be called vegan sake.
Does the taste of sake change when lowered with gelatin?
So does using gelatin change the taste of sake?
Although it is said that the use of gelatin in wine does not affect the taste or aroma, some breweries say that in the case of sake, the delicate taste of sake that should be can be lost.
Therefore, some brewers do not lower prices for sake of the Daiginjo class.
With the advent of high-performance filters, sake breweries that do not use gelatin
In addition, after the outbreak of mad cow disease, the entire sake industry has tended to refrain from using gelatin, replacing ultra-filtration with ultra-microfiltration, filtration machines, oricut, bentonite, and colloidal silica.■Such research has been carried out and commercialized.
Therefore, it can be said that most Japanese sake is safe even if vegans drink it.
* Because these auxiliaries are not required to be displayed on the label, it is necessary to ask the sake brewery directly if they are used.
The future of sake without vegan certification overseas
https://twitter.com/herbivofit/status/1091283895754969088
As vegans increase overseas, food without vegan certification will be narrowYou might want to.
Overseas consumers with a high awareness of health, animal welfare and the global environment will likely choose a certified product if their store has a line of vegan and non-certified products. That is,Displaying the vegan certification mark earns the trust of consumers, adds value and leads to sales promotionI mean,
Still say that many Japanese foods for overseas do not have vegan certificationNot aware of the need for labelingMaybe. Under such circumstances, there will be no doubt that inquiries will be made abroad for Nanbu Bijin and Nagai Sake Brewery.
Even though sake is originally a vegan food,With or without certification seal, the impact on consumers is different. Also, the emergence of vegan-certified sake has led to people who suspect, "Is it true that sake uses something animal-like, like Coca-Cola drinks? May occur.
Site to check if the sake, wine, beer, etc. you are drinking is vegan friendly
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Conclusion: Significance of "Vegan Sake" in Japan with increasing meat consumption
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In Europe and the United States, where animal welfare is high, products ranging from food to cosmetics are labeled vegan or vegetarian.
In Japan, as the word "carnivorous girls" is still touted, only a minority seek to deepen their understanding of vegans. Also, daily meat consumption is up 1% compared to 30 years ago, heading in the opposite direction from Europe and the United States. All-you-can-eat yakiniku restaurants are becoming more and more popular.
However, the beauty of the southern part of the island has finally gained "vegan certification", and some people may have thought about animal protection.
We hope that continuing to eat meat will continue to add to animal suffering and increase the number of people who look at the situation, which is accelerating the deterioration of the global environment.
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・ The EconomistThe year of the vegan'
・ BPEVegan labelling: what's the law?'
・ Plant Based NewsOatly's Turnover Skyrockets By 90% In One Year As People Choose Plant-Based Alternatives'
・ Medica News TodayIs red meat bad for your health?'
・ Oxford UniversityHealth effects of vegan diets'
・ ScienceReducing food's environmental impacts through producers and consumers'
・ USA TODAYPlant-based egg alternative JUST Egg rolling out to Kroger stores nationwide'
・ JUSTMEAT'
・ New Wave FoodsDelicious plant-based shrimp'
・ South China Morning Post`` China's plant-based alternatives to take on Beyond Meat, Impossible Foods-and the world'
・ The Earth ObservatoryRetreat Begins at Taku Glacier'
・ AlmanacTHE SOLAR CYCLE: LATEST UPDATES AND PREDICTIONS SOLAR CYCLE 24 AND CYCLE 25'
・ XerfiLe marché de l'alimentation végétarienne et végane à l'horizon 2021'
・ BarnivoreIs your booze vegan?'
・ Shinwa Foods ChemicalClarifier, filter aid, depressant, liquor improver'
