There is good news that the sales of specific name liquor are growing in Japan. In addition to that, the amount of sake exported overseas is also rising.
Cabinet Office Intellectual Property Strategy Promotion Secretariat “Export Trends of Japanese Liquors” (Heisei 30)* 1According to the report, the export value of sake increased by about 20% compared to the previous year, recording a record high for 8 years.
In this article,
- Why Sake Mini Brewery around the world?
- The future image of sake that is becoming a status symbol in the world
- 1 this 60 10,000 yen sake! With the appearance of 500 million sake in 15ml, the world's sake will become even more expensive !?
- The world's sake that turns into wine
- Romane Conti is old. The day will come when aging style sake will increase the value of assets in the world !?
I will explain.
Sake produced around the world
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Japanese sake breweries have created breweries overseas, and based on that, they are trying to spread sake throughout the world.
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🔸 [Daisai] Junmai Daiginjo class is 1,000 yen?I have to buy it!Bargain types and prices 🔸
“Dasai” is the momentum to drop flying birds. Asahi Sake Brewery, which plans to expand sales overseas, has completed a local brewery festival in New York, U.S.A., and purchases sake rice at a price that will bring out eyeballs to farmers who have made high-quality Yamada Nishiki in Japan. I declared ...
Not only that.
In addition to Japanese sake brewery expanding overseas and making sake,Overseas people who are fascinated by sake aim to produce Sake in their own country and make sake in a mini breweryLooking for.
In the US, Canada, the UK, Spain, France, etc., I started making Sake personally because I could not forget the sake I drank when I visited Japan, and I was impressed with the sake I had tasted at my own Japanese restaurant. .
| Country / Region | Company name and site | Representative brands and prices |
| America Oregon |
SAKE ONE | Momokawa Price: $ 13.99 (1,500 Yen) |
| Canada Vancouver |
Artisan SakeMaker | OSAKE Price: C $ 39.99 (3,200 Yen) |
| United Kingdom UK |
KANPAI | KIKU Price: £ 48.95 |
| Spain Lleida |
Seda Líquida | Silk cocoon Price: € 36.30 (4,400 Yen) |
| France Perusan |
Les Larmes du Levant | LE VENT (wind) Price: € 38.00 (4,600 Yen) |
* Price is as of 2019 month of 6 year.
The source of their power to “make their own Sake” has never been experienced beforeDelicate taste and aroma of sakeSurprise to the sake, and sakeHealthy elements not found in other alcoholic beveragesThere is a recognition that it is also included.
SuchSake meets the needs of health-conscious American and European peopleThe reason is that it is the driving force of 1 that led them to Sake making.
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Niigata Prefecture, which consumes the most sake, has the fewest people in the country suffering from “liver and intrahepatic bile duct cancer”.
However, as Sake became popular abroad, the first Sake brewery in Europe, “Nøgne Ø” (Norway), was often featured in Japanese media.Abandoned Sake construction in 2018 month of 3It was disappointing news.
Wine-Searcher, the global web search engine for alcoholic beverages, concludes that Sake:
Competent sakes are made in the US, but the best sakes are from Japan.
(Good Sake is made in the US, but the best sake is Japanese sake.)Source: Wine-SearcherWhat's the Big Deal About Sake?'
World-renowned chefs are now prominently producing their own sake in order to make their own dishes. Sake isn't any good, but real Japanese sake made by Japanese in Japan It may have come to be.
Is sake in the world a status symbol?
As sake brewery expands overseas and Sake brewing by foreigners, sake continues to heat up worldwide. Now, sake is not an image of cheap sake such as cheap sushi restaurants abroad and Chinese restaurants.
In Manhattan, New YorkIt is a status symbol that you can enjoy delicate Japanese dishes made with fresh ingredients at a Japanese restaurant together with expensive and delicate sake.Has become.
As if to prove itIn terms of export value by country, 1 ranks the United States, followed by Hong Kong and the People's Republic of China. They tend to prefer high-end and expensive sakeIt is in.
However, what we want to focus on this time is the popularity of sake in the United Arab Emirates.
Dubai, the world's most expensive sake
The Middle East has a small drinking population due to religion, and the amount of exports is less than 5,000 million (2017 years) compared to other countries.* 2,The image of Japanese food is excellent for reasons such as healthiness, and the number of Japanese restaurants tends to increase.Is in* 3.
Moisturize with oil moneyIn cities visited by rich people from all over the world, as represented by Dubai, there are also sakes that are priced as 1 bottles (60ml).doing.
“World's tallest sake” in the tallest building in the world
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Sake that has attracted wealthy people in Dubai and has a price of 60 10,000 yen is aged and slightly yellowishJunmai Daiginjo “Mujaku mujaku”.
A dream sparrow brewed by Horie Tavern in Iwakuni City, Yamaguchi Prefecture,When it was released in Japan in 2016 year, it was priced as 8 million 8,000 yen.
However, there is a premium when expanding into overseas markets, 1 book 20 10,000 yen at Mandarin Oriental Hotel in Hong Kong, and 60 10,000 yen in DubaiAnd soaring like a game twice.
Burj Khalifa, the world's tallest skyscraper, was the stage of the mission series 4 “Ghost Protocol” starring Tom Cruise.
There is a dream sparrow at the Japanese restaurant “ARMANI / HASHI” in the Armani Hotel that occupies the 11 floor.
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Sake with a premium of limited 1000 books in the world was of interest among the wealthy who visited Dubai, but here 1 lucky events occurred.
The Grammy-winning singer-songwriter and actress Rihanna tasted Yumejaku at this Japanese restaurant and loved it. The story of purchasing several bottles and bringing them home spread, which led to the recognition of Yumejaku as a topical sake.
This one isOverseas celebrities are well aware of the goodness of sake and will continue to grow in global needs as high-quality sake.I foretell that.
Why Sake Yumejaku is highly rated in the world
The reason why Yumejaku has so high is not only the taste,The mystery of YumejakuIt cannot be denied that there are many people who are attracted to.
First of all,The point is that it is a "miracle rice" derived from Ise Shrine.
The water used for sake brewing is hard water that contains a lot of minerals that are nutrients for yeast and very little iron.Long-term aging is possible.
The world's most expensive sake made by Ise Jingu Miracle Rice
Yumejaku uses rare rice called “Isehikari”,
It is said that. The reason why it is said to be an illusion is as follows.
- All rice in Ise Jingu Shrine was destroyed by the typhoon in 1989
- However, 2 rice plants will rise from the fallen rice.
- Ise Jingu's Miyaji wondered why only this rice survived and asked him to study at the Agricultural Experiment Station
- As a result of inspection, it turned out that it was rice with DNA different from ordinary Koshihikari
This rice is also called “miracle rice” because it is strong against typhoons and pests.
Sake made from this miracle rice has the following characteristics.
- Health-oriented because it uses rice grown with organic farming and reduced pesticidesAccepted by high people
- Polish to 18%Raised and charged
- The water used for the feed waterHigh-quality hard water from the highest stream of the Nishikigawa River, sourced from high altitude mountains
- Sake Brewery's own low-temperature natural fermentation and ginger productionIs easy to ripen
For these reasons, sake for long-term aging was completed.* 4.
The most expensive sake in the world
In Japan, sake recommended to be consumed as soon as possible after purchasebut,Dream sparrows go up like wine and prices riseI will continue.
Incidentally
- "2019 year dream sparrow"The price in Japan is 18 million 8,000 yen(750ml).
- Vintage sake2018 year dream sparrow"(Released in 2018 month in 5 month in 88,000), the taste increased with aging, from 2019 month 5 day in 1Raise the price to 11 million 8,000 yen.
- Vintage sake2016 year dream sparrow"(Released for 2016 Yen in 88,000) is available from 2019 month 5 day 1 yearRaise the price to 18 million 8,000 yen. Moreover, domestic sales are limited to 30 books.
When,Asset value of 3 10,000 yen added every 10 yearIt has been. To say20 million yen increase when matured for 70 yearsWill that mean ...
From this dream sparrow example, what is expected in the future is
- Although it is a sake that has been completed at the time of brewing
- Sake that has the depth to grow further by laying down
- Due to its added value, it will become even more popular worldwide
Aged liquor popular in Japan
→AmazonClick here for Hakuryu Sake Brewery Dragon Jar
Of course, Yumejaku is not the only sake that can be aged.“Aged old sake”, which has a soft taste and a variety of aromas and tastes when laid down, has recently become popular as a healthy Japanese sake with a deep taste.Is growing.
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🔸 Adult sake that knows all about sake!Recommended [Higher-grade long-term aged old sake] 🔸
The expiration date for sake is usually 1 years. However, you can make aged old sake by laying the sake that was designed from the beginning of sake brewing in an optimal environment.
So some people try to make vintage sake by storing sake for a long time. Some people seem courageous to make aged liquor in the closet.
However, it is recommended that you drink it as soon as possible. Those who try to mature are still a minority in Japan.
From now on, not only will you drink up sake immediately,Purchasing and aging sake that seems to have a premium over sake brewingHow about taking this into consideration?
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Niigata Prefecture is a sake kingdom with a revolutionary attempt to start “Sake Studies”, the world's first academic field, at Niigata University. Niigata City has excellent traffic access, and there are many sake breweries that you should visit ...
A world that steadily advances the vintageization of sake
According to Sake Brewery, Yumejaku can be matured if stored in a refrigerator at home. Long term aging is a good thing for overseas collectors who are used to aging and preserving wine.
In Hong Kong, own a dream sparrow like wine and increase its asset value as a vintage sake, Has already been seen.
Despite the high price, the story tells it.The fact that a party in Hong Kong sold out in a few hours.
- Future sake is not just to taste
- Aged sake that is easy to get premium is expected to increase the investment value like wine
However, the amount of exports is still insufficient for sake to compete with wine.
The difference between world French wine and Japanese sake exports
Sake that has been recognized overseas and has been upgraded to be treated like a wine.
even if you say so,French wine export value in 2018 year 1 trillion 770 billion* 5In contrast, the export value of sake was 222 billion in the same year* 6.
Romane Conti 1 book is 5000 10,000 yen* 7Against dream sparrow 60 million yen, And not even under my feet.
But in the futureIf "Sake as an asset value" is generalized, you can catch up with French wine and overtake it.maybe.
The soaring price of Yumejaku is an example in Dubai where many wealthy people visit, but in this way it has become a hot topic in the world.1 is a breakthrough in the current state of sake, which consumes less than wineAs long as I become happy.
Japan's miracle country sake to be released worldwide * 2 bullet
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Hyakumitsu, a sake made by the premium sake brand “SAKE100” in cooperation with Ashinokawa Sake Brewery as “Sake that will not fade in 100 years”.
This “Hyakko” won the Platinum Award for “KuraMaster2019” in France and the Gold Award for “International Wine Challenge 2019” in the UK.
The retail price of Hundred Light is 1 million 6,800 yen.
However, this time, the new sake released by the company is priced at more than 10 million yen.
SAKE100 Sake “Gengai-”
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“SAKE100” was launched this time in collaboration with Sawa no Tsuru,Limited edition 100 premium sake “gengai”. The price is 500ml, how much 15 10,000 yen.
This gengai tooSake with a story similar to Yumejaku. that is,
- In 1995Great Hanshin-Awaji EarthquakeAmong them,Surviving liquor motherUsing
- In normal sake brewing, it is normal to make and squeeze mash with “sake mother + steamed rice + koji”, but gengaiSqueeze as a liquor motherTo have
- With aging for 24 yearsThe sourness and sweetness are harmonized, and a more complex taste is completed.
That's it.
According to the company, it is important to enjoy sake at a reasonable price,
- The difference between the export value of French wine and Japanese sakeThere are few premium products for sake over 1 10,000 yenCause
- In particularDaiginjo is too cheap compared to its quality
- To know the greatness of sake, like Bordeaux wineEstablishing a position as a premium liquorNeed to
Therefore,Sending sake with the concept of sake that can be proud of 100 yearsThe goal is to provide premium liquor and develop the premium market.
In other words, Let the world know that sake ripens even more when it is aged, and adds premium like high-quality wineI am aiming for a style that says.
- Stories about rice that survived Ise Jingu and sake mothers that survived the earthquakeAdded value with "miracle sake"Attach
- Premium sake with limited quantityImpress
- Aged value as rare as vintage wineEnhance
Go forward with a strategy like gengai,The sake market that transcends the wine market is bornWould you be excited when you think about it?
Summary: The world-class 20 aged sake is here!
I have introduced 60 10,000 yen, 20 10,000 yen, and 15 10,000 yen sake, but is it the only thing that I'm confused about, a story that has nothing to do with me, or a sake that only the rich can drink?
But don't worry. Expensive sake will have a worthy taste, but it's not as close as you can,Aged sake that exceeds priceTo do.
that isVintage sake aged at Nakagawa Sake Brewery, Niigata Prefecture, the most popular rice and sake brewed since the Daiginjo treasured aged "since1999".
since1999 is a rare aged wine that has been awakened from 1999 to 20 years in a low-temperature storage. Daiginjo, which has been carefully aged for a long time, will entertain the mellowness and depth of flavor that fresh sake does not.
If you drink it cold, it has a dry and dry taste. However, when drinking at room temperature, mysteriously ginjo aroma slips into the nasal cavity and the mouth feels mild. And while drinking, it changes to sweet ...
Since1999 is a vintage liquor that is more than Japanese sake that is consumed by millionaires overseas.
If you can't go to Dubai to drink, we recommend Daiginjo treasured aged “since1999”.
→ Since 1998 and 1999 are hereAmazon
Reference site
1, Cabinet Office Intellectual Property Strategy Promotion OfficeExport trends of Japanese liquors'
2, Cabinet Secretariat Cabinet Public Relations Office "Country・ Agricultural, forestry and fishery products and food export expansion strategies by region'
3. JETROJapan Food Consumption Trend Survey UAE UAE'
4. Business ConceptVintage sake is 1 book 60 million yen Branding fights depopulation'
5, FRANCE365Export value of wine and spirits increased for 4 consecutive years, stable in 2018'
6, Toyo KeizaiThe reason why Japanese sake invades the wine country “France” The total export value is only 1%…'
7, news24Romane Conti made a successful bid for 50 million yen'
* This article describes the author's own views based on reference information. Please use the information at your own risk and judgment. The author and publisher are not responsible for any direct or indirect damages resulting from this. Please note.
