Sales of craft beer are growing.
In Japan this 10 year is about 2 times, and the craft beer brewery operating in 2019 year is about 400, about 2014 times more than 2 year.
Unlike beer, which is mass-produced by the manufacturer, skilled beer craftsmen are particular about ingredients and production methods, and craft beer with a unique brewery taste matches the diversification of modern tastes.
Meanwhile, discerning ginjo craft beer using sake yeast was born in the UK.
The world-famous British heavy metal band that made craft beer, also called Ginjo Beer abroad,Iron Maiden" American actress Nicole Kidman rushed to the venue, and YOSHIKI was influenced by Iron Maiden to form X and gained a wide range of fans.
They have the experience that the Great East Japan Earthquake occurred just before landing in Japan in the performance scheduled for 2011, 3, 12, 13 days in XNUMX (Saitama Super Arena).
In this article,
- "Introduction to craft beer" to give sake fans who are not familiar with craft beer
- Why Iron Maiden made Ginjo Craft Beer
- Characteristics of the taste of craft beer using rice
- What is craft beer brewed with Koshihikari from Niigata?
I will introduce you to
Are local beer and craft beer the same thing?
In 1994, the liquor tax law was revised as part of emergency economic measures.
Before that, the minimum production quantity standard for beer was 2000kl, but it was reduced to 60kl, making it possible to make beer on a small scale without having facilities like a major beer company. This is a revolutionary revision.
Locally-based small-scale beer companies are built all over the country, producing beer that meets the local demand.
The beer produced by small beer companies in various regions was originally called “local beer” after “local sake”.
However, in English-speaking countries where the local beer industry is thriving,Craft beer In Japan, the name is used, and the brewery follows the English-speaking area.Micro brewery ".
In other words, Local beer and craft beer are just the same beerIs pointing.
Difference between craft beer and major beer
Unlike beer with a uniform taste made by major beer maker 5 (Asahi, Kirin, Suntory, Sapporo, Orion)Craft beer has its own flavor for each breweryIt is characterized by creating.
Craft beer has a wide variety of flavors, from strong bitterness to sweetness, weak acidity, and strong acidity, but recently from beer that only sticks to tasteEven beer that makes the fragrance stand outdoing.
The total number of Japanese craft beer brands (style) is about 770. In order to conquer all the craft beers, you have to drink 2 every day ♪
However, when brewing craft beer, the production time and quantity are often already determined,There are still few opportunities to drink at a typical pub or barIt ’s better to think of it.
Where can I drink craft beer?
The craft beer sales form is divided into 2 of blue pub and brewery. However, there is also a phantom brewery (ghost brewing), so add it to the end.
Blue pub
The place where you can drink craft beer is "Blue Pub"It is called. Because the amount of craft beer made at one time is small, the rotation is fast,Fresh beerIt is characterized by being able to drink.
* "Brew Pub" in English.
- The restaurant and brewery are in the same house
- Eating and drinking facilities and brewery in the same facility (Michi no Eki etc.)
- The location of the eateries and breweries are close or almost next to each other
These are classified as blue pubs.
Brewery
Brewery is a craft brewery other than the Blue Pub above.
In addition to brewing craft beer, there are many tasting rooms, so please check before you go.
Phantom Brewery
As its name suggests, it is a brewery that changes its brewery like a ghost without having its own brewery, and makes craft beers according to the recipes they made.
There are 2 types of phantom breweries.
- Once you have handed the recipe to the brewery, you can leave it to the brewery.
- A type that passes recipes and is also involved in brewing
In order to have your own brewery, you need a brewing license and a huge capital investment, but if you are a phantom brewery, you can change the brewery you commission to create beer with a different taste in the same recipe.
Phantom Brewery craft beer can be enjoyed at taverns and event venues rented by Phantom Brewery.
"Craft beer terminology" to know before drinking craft beer
Below are some of the words that Blue Pub has never heard of. If you look through before going out, blue pub orders will go smoothly.
| the term | meaning |
| Style | The type of craft beer |
| Beer flight | Tasting set. It's a drink comparison. For the first time you visit a blue pub, you can order a beer flight to learn about the pub's taste characteristics and order any beer you like. Normally, you can sample 3 to 4 craft beer and keep the price low. |
| pint | Spell "Pint". The unit of beer capacity, the capacity is different in the United Kingdom and the United States. UK Pint is 568ml, American US Pint is 473ml. Remember about 500ml. Once you have decided which craft beer you want to drink, order the master "Please pinch XX". |
| Tap | Spell "tap". This means “the number of draft beer” in the meaning of the spout of the beer server attached to the barrel. For example,
It means that. |
| Pilsner | A pale yellowish beer. Sharp and good over the throat. Recommended for beginners. |
| pale ale | A darker color than Pilsner. Fruity and gorgeous! |
| IPA | Abbreviation for India Pale Ale. Currently in fashion all over the world! It is very popular with “craft beer girls” in Japan. Rich hop aroma and strong bitterness Anyone can get addicted. |
| ABV | Abbreviation for Alcohol by Volume. The alcohol content. |
| IBU | Abbreviation for International Bitterness Units. Shows how bitter beer is. The higher the IBU value, the stronger the bitterness. |
How to drink the most delicious craft beer
Craft beer is different from ordinary beer. Know the temperature, pouring glasses and how to taste to enjoy the taste of beer carefully crafted by craftsmen.
temperature
The temperature of “chilled beer” is 5 ℃. A major manufacturer's beer becomes “phaha! HoweverSuitable temperature for each style of craft beer.
Blue pubs are served at the right temperature for the craft beer.
If you drink at home,After leaving the refrigerator for a whileThe person who drinks has a fragrance. The optimum temperature for ale beer is 13 ° C.
glass
To enjoy the flavor, fragrance and color of craft beer, move it to a glass.Please drink. Like wine, the potential changes depending on the shape of the glass.
Jugs served at taverns go well with the refreshing lager beer of a major beer company, but if you are an ale beer you can enjoy the aroma by drinking it in a wine glass.
how to drink
Do not drink at once. Taste a bite slowly and slowly.Changes in taste from the moment you put it in your mouth, to the beginning of drinking (top), the middle (medium), aftertaste and finish (finish)Let's enjoy.
Compatibility of craft beer and cooking
“Toast with beer!”, Then change to sake or shochu. That was the positioning of beer so far.
It was not treated as liquor suitable for cooking.
But craft beer is different. As each brewery has a different taste,Fun to change the craft beer for each dish to match the dish.
- Ale for fish dishes
- India Pale Ale (IPA) with bitter taste for Chinese and ethnic cuisine
- Black beer for stew and other stewed dishes
Enjoying the matching of food and craft beer is another 1 one of the charms of craft beer.
Click here to learn more about "Craft Beer"
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Now that we have explained craft beer, here is the strange relationship between British heavy metal band and Ginjo craft beer.
Collaboration of sake and craft beer “Hybrid Ginjo Craft Beer” is born
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Beer is the 1-ranked alcohol in the US and Europe.
According to the British Independent, the number of British breweries is more than 2000. 5% more than 64 years ago.
While so many microbreweries are brewing countless craft beers, the style that I want to introduce this time is proud of its worldwide popularity.Craft beer "Sun and Steel" from British heavy metal rock band "IRON MAIDEN".
Fukushima sake brewery, Iron Maiden, Ginjo Craft Beer
If you don't know Iron Maiden,Why snake meta band is craft beerAre you making? "
Bruce Dickinson with management skills has a relationship with Brewery
Iron Maiden vocalist Bruce Dickinson has a wide range and unique voice quality. The performance will also attract the audience in active stage performances.
Blues, which was originally intelligent such as writing novels and screenplays,Pilot licenseHe also showed his talent in management, such as taking stocks of airlines, launching new businesses, and so on.
He is also interested in beer brewing, has started to interact with Robinson Brewery representative Martin Weeks, and also brews the “Trooper” series of beers named after Iron Maiden.
Iron Maiden starts making ginjo craft beer
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Here is another question ..."Why snake meta band is sake yeast and craft beerAre you making? "
In fact, Iron Maiden and Fukushima brewery have a friendship.
Mr. Takeharu Yusa and Iron Maiden of "Oku no Matsu Shuzo" boasting a history of 300 years are friends. Yusa is a longtime friend who rushes to London.
A long-established sake brewery that continues to appeal to young people away from sake
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Mr. Yusa has a sense of crisis in the decline of sake sales due to the reputational damage and the declining birthrate of Japan, and the young people leaving Japan.
He doesn't just look at the situation, he helps young people to feel a little bit of sake. Active activities such as accepting sponsors for Fukushima Fire Bonds.
Looking at Mr. Yusa's face, it seems that he is a gentle gentleman, but maybe his passion is so powerful and energetic that he pursues a rock band. So you can challenge innovation while protecting tradition.
Incidentally Okunomatsu Sake Brewery won numerous awards including the highest prize in the Sake category at the International Wine Challenge. You may have heard the name “Adada”.
One day, he gave a sample of sake yeast to Iron Maiden, who was performing in London.
By receiving sake yeast from Mr. Yusa, they conducted research to put into practice the idea of making craft beer using sake yeast.
Ginjo beer brewing permission from Japan
After that, brewing permission was granted by the Japanese government, and finally over 3 years"Sun and Steel" completed with sake yeast and lager yeast.
The production process for Ginjo Craft Beer has never been more complex.
This is a double fermentation hybrid that uses lager yeast first and then sake yeast. But overcoming the difficulties, the new sakélager, the first lager of the band's best-selling Trooper beer series, was completed.
British heavy metal band never forget Tsunami
Say hello to Iron Maiden Beer SUN AND STEEL! Coming in May 2019!
Find out more here: https://t.co/PvEOcbmzis
Be the first to get all the info on Sun and Steel, including preorders, by signing up to the mailing list: https://t.co/YXEp6YB2ch pic.twitter.com/ROYc45Nun2
— Robinsons Brewery (@robbiesbrewery) March 11, 2019
And it was impressive that they remembered the Great East Japan Earthquake.
This unique hybrid Ginjo craft beer was released on 3 month 11 day. Yes, on the day of the Great East Japan Earthquake 8 years ago, it was shared worldwide on Twitter.
→Amazon sake yeast and lager yeast `` Sun and Steel '' here
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That day,The airport was closed 10 minutes before Iron Maiden, who was scheduled to perform in Japan, arrived at Narita Airport. Vocalist Bruce Dickinson's `` Ed Force One '' official airplane detoured to Nagoya, performance canceled.
But don't miss the hair, Iron MaidenImmediate action on feelings towards Fukushima, such as donating T-shirt salesIt has moved to.
This time should be commemoratedHe chose 3 month 11 day for the announcement of craft beer using sake yeastWhat is the heart of the British heavy metal band's compassionate actions towards Japan?
Choose the 1 song in the album “Piece of Mind” and name it Ginjo Craft Beer
The name of the hybrid ginjo craft beer “Sun and Steel”, which was completed while struggling and stating themselves as “crazy”, is derived from the song title of Musashi Miyamoto, the only theme they made for Japan.
This songIn the album "Piece of Mind"I feel like I named it beer as a requiem for those who died in the Great East Japan Earthquake.
It seems that it has already been sold out in Japan, but you may still be able to drink it in London. If you are going to the UK, please drink a local craft beer with sake yeast and rice.
What if you can't go to the UK?
Don't worry! You can enjoy “Ginmai IPA” and “Ginmai WHITE” brewed by the brewery in the womb.
"New" Japanese style to make cooking delicious: Craft beer "Ginmai IPA"
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We introduced British ginjo craft beer that uses yeast used in sake to complete its fruity aroma.Fragrant craft beer with rice as a secondary ingredientThere are breweries that are brewing.
There are many breweries that use rice for craft beer.Brewery in the womb plateau beer garden in Niigata Prefecture, the birthplace of craft beer.
Click here for "High-quality Koshihikari sake that embodies terroir"
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As there is a theory that “in womb” means “a place where clean and beautiful water flows” in Ainu language, the womb is surrounded by wonderful nature.
Continued to make beer directly from German Meister and won high marks in the world beer competitionIt is a powerful brewery. In the beer competition for the world's beer, the World Beer Award (WBA)Won Japans' Best Beers in Alto and Weizendoing.
Ordinary craft beer IPA is bitter and has a high alcohol content ...
As I introduced in the first half of the article, the craft beer IPA is also popular in the Blue Pub recently. IPA is an abbreviation for “India Pale Ale”.
It has become so popular that Kirin makes “Grand Kirin Session IPA Galaxy Hop” for a limited time, or sees “Indian Blue Demon” at a convenience store.
What is IPA
When the beer was delivered to a British who stayed in India, the hop was transported in a large amount of hops as a preservative to prevent the beer from being damaged.
As you can imagine from saying,A gorgeous hop scent but a bitter taste.
Alcohol content is higher than usual, so people who like it are easy to get into it,People who are not good at it tend to be shunned.
Handmade from raw Koshihikari rice! Craft beer pursuing ease of drinking "Ginmai IPA" "Ginmai WHITE"
There are many craft beers that use Koshihikari as raw rice. But,Koshihikari used in the womb plateau is special rice harvested by making soil using wheat straw (fertilizer).
This rice is made with the hope of a beer craftsman who wants to make delicious Koshihikari in order to make craft beer suitable for cooking.
The water that makes the beer unique is ultra-soft water with a hardness of 14 and a gentle taste.
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A craft beer that impresses even the first person and makes them feel nostalgic is the Koshihikari that has grown up with the power of the earth.
- Ginmai IPA: It features a refreshing scent and bitterness that aromas derived from hops. Also drinks well.
- Ginmai WHITE ... Fruity and gorgeous. It has a low bitterness and alcohol content, so it is recommended for people who are not good at craft beer that is too bitter.
You can enjoy the taste of the food while drinking carefully.
→Click here for Amazon Wainai Beer Ginmai IPA (name changed to Ginryu from 2020)
Summary: The womb plateau beer garden that aims to make the world ’s most delicious beer
The fetal plateau beer is the brand name of Niigata Brewery, a beer manufacturing and sales company in the womb that aims to make the world's most delicious beer.
The malt and hops use the finest German products.
The purpose of Niigata beer brewing is not only to sell craft beer,
- Establish craft beer culture in Japan
- Revitalize the local area as a tourist destination
These 2 missions are also ongoing.
"Yamano Station Prenatal Plateau Beer GardenIn the brewery that was reopened, there are many rare dishes using beer yeast! Authentic ham and sausages are also on sale. Of course, you can also visit the beer factory!
When you visit Niigata, be sure to go to the womb plateau beer garden on the banks of the clear air, rich earth, and clean womb!
Intrauterine plateau beer garden!
The place is rich in nature, the beer is delicious, the staff was very kind and the best was going again! pic.twitter.com/c94EEWKcNR— Barley bomb (I love marathons) (@ TALISKER33) August 6
