Oktoberfest

 

Although it wasn't because of the decree, the system of "Niigata Sake no Jin" held every 3 month 14, 15 every year has been renewed from 2020 year.

“The sake kingdom of Niigata, all-you-can-drink sake in Niigata,” which was the biggest attraction of the annual event “Sake no Jin” in Niigata, has been changed to a coupon.

Other changes include not only the Toki Messe, but also the Bandaijima Multipurpose Plaza (Okama) as a restaurant bar.

This time,

  • Why Niigata sake is so popular
  • The original purpose of “Niigata Sake no Jin”
  • “Sake no Jin”, where many people gather, is black or red
  • How will it change with the new Sake no Jin

I will introduce you to

[Sake no Jin] More than 14 million visitors! Approaching “The Charm of Niigata Sake”

Sake team

The sake team in 2019 ended with a great success with 14 million 1611 participants.

Participants hold a hand in hand (or hang it on a strap), move to that brewery, or another brewery here, and present them to enjoy a delicious sake from Niigata.

You can also see a family with children enjoying tastings.

Why does the sake team attract so many people?

(1) The number of sake breweries in Niigata Prefecture where sake is held is the best in Japan

Ear of rice

1, Niigata Prefecture, the top class for edible rice and sake rice

As everyone knows the deliciousness of Niigata rice. Moreover, Niigata sake brewed using sake rice grown in the best rice in Japan is not necessarily delicious.

The famous sake rice in Niigata Prefecture500 million stones. It is the best rice for sake with a refreshing mellow taste.

Fascinated with gourmet food from all over the worldJapanese sake using Koshihikari.

2, Niigata's water is soft water using neat underground water

Feed water isSoft water with low mineral contentuse.

Soft water helps the yeast fungus added when brewing sake, while slowly fermenting, so the finished sake will have a fine taste.

3, Niigata boasts the most brewery in Japan

Sake production is ranked 3 after Hyogo and Kyoto,The number of sake brewers is the highest in the 90 brewery, ranking 1 nationwide. Many sake breweries have a history and technology of more than 100 years and produce a wide variety of unique sake.

(2) Niigata Prefecture, which hosts sake, has a high production ratio of high-grade sake such as ginjo sake.

 

Junmai Daiginjo [Gyotaku Sake 鯛] 720ml [with paulownia box] ≪Brewer: Imadaji Sake Brewery (Niigata City, Niigata Prefecture) ≫-Free shipping nationwide

The production ratio of high-level sake in Niigata Prefecture, including Ginjo Sake, Daiginjo Sake, Junmai Ginjo Sake, and Junmai Daiginjo Sake, exceeds 66%.

The specific production volume is "3 million 1 kiloliters", which is about 4197 times that of Yamaguchi Prefecture, where Asahi Shuzo is famous.

This number means that “5 books of Ginjo Sake in Japan are 1 books from Niigata”.

③ Sake research every day at the only sake institution in Niigata Prefecture where the sake team is held

Niigata Prefecture has the only “Niigata Brewing Experiment Station” nationwide.

It plays an important role in the sake industry in terms of technical development, research, manufacturing, on-site guidance, and human resource education related to sake, contributing to the development of sake every day.doing.

④ Human resource development at the Niigata Sake School

Established in 1984, Niigata Sake School is updated daily for brewery employees to train future executivesEducation with the latest brewing technologydoing.

Niigata Sake School graduates now have more than 500 names. Niigata sake is highly appreciated because engineers who have been trained here and have acquired a solid knowledge of brewing are playing active roles in each brewery in Niigata Prefecture.

⑤Sake studies at Niigata University

At Niigata University,Teaching in a wide range of sake fields, from brewing studies, fermentation studies, history, pairing with the latest topical meals and desserts, the relationship between sake and health, and eventually taxesIs doing.

2018 year 4 month was the first time, but when I opened the lid, more than 200 applicants came to the capacity of 800, and I was happy and confused.

The sluggishness of the sake industry is caused by the young people leaving the sake of 1. This was a general theory, but it may actually be a sign of a quiet sake boom between them.

⑥ Mr. Satoshi Echigo, Niigata Prefecture, who holds the sake team, learns skills every day

The sake breweries that make sake are brewers (Kurabito) and brewers (Sakaotoko: “young people”). Their master, the chief producer of the sake brewery, is called “Touji”.

Satoshi Echigo from Niigata Prefecture, one of the three major sushi groups, is a sake brewing technology group. Not only cherishes the traditional brewing method of sake, but also incorporates new technology to cultivate sake brewing technology every day. .

It was the Oktoberfest in Germany that Niigata Prefecture used as a model for organizing the sake team.

What is the “Sake no Jin” model “Octoberfest”?

Oktoberfest

In the first place, the sake team was modeled on the “Octoberfest”, the world's largest festival held from mid-9 to the beginning of 10 in Munich, the capital of Bavaria.

At Oktoberfest, it is said that 2019 million people visited in 630, and there are many amusement park attractions and food stalls on the vast grounds that boast 9 Tokyo Domes.

Oktoberfest

The main is a huge beer tent (Biazelt), where you can drink beer from 9 AM (10 AM on weekdays) to X5: 00X PM (last order 11: 10).

The difference between Sake no Jin and the world's largest Oktoberfest

Liquor team based on the concept of “cherishing the land and enjoying local food and local sake with people from outside the prefecture and abroad”Then, as long as you show the ticket for 2,500 yen (advanced 2,000 yen) at the entrance of the venue, you can enjoy an all-you-can-drink unlimited time.

By the way, admission is free for both adults and children, so it's a great welcome to have a wide variety of Niigata food experiences, even if you come here to buy valuable sake.

However, the original Oktoberfest, which started in 1810, was a celebration of the marriage of Prince Bavarian Ludwig 1 and Princess Therese. What if you want to drink? That said, it wasn't trying to spread the popularity of beer to the general public, but it became a pleasure for the commoner in a time of little entertainment, and has now grown into the world's largest beer festival.

The meaning of the Oktoberfest at present is simply a venue for festivals, and it may be said that it is perceived as a `` period of extending wings with friends with the same feeling '' as a Japanese year-end party or New Year party. Hmm.

The characteristics of Oktoberfest are

  • No food or drink
  • Purchase food and drink each time
  • The price of beer isFrom 1 Euro (11.50 Yen) to 1,370 Euro (15.90 Yen) per 1,895L (Maß) is quite high
  • Beer prices rise every year at a rate higher than inflationdoing
  • But,They are stubborn, pay more than the previous year and drink more beer
  • Customers not only drink but often order large meals such as sausages and roasted chicken

There is a difference.

According to German economists"If the price of beer increases by 1%, the demand will decrease by about 0.3%", but this is not the case for Oktoberfest.

The market price of beer in Germany is actually cheaper than water and is around 1 euros per 1.7L.

However, even if the price of beer is set to 10 times at the Oktoberfest or the price is raised every year, the participants drink well and the traders ensure profits every year.

The sake group is modeled after the Oktoberfest, but the reality in Japan is very different.

The original purpose of Sake no Jin is PR rather than profit

About 83 kinds of local sake from the brewery of 500 in NiigataA group of fresh liquors that can taste (2019 years). Such a large, unlimited time all-you-can-drink festival is not found anywhere in Japan.

Hiroshima has a Sake Festival,1,600 tasting with advance ticket of 7 yen. You can see how fat you have been to the sake team.

The purpose of the Niigata Sake Brewery Association in 2004 was held to commemorate the 50 anniversary.

Taste a variety of Niigata sake from Niigata and become a Niigata sake fan

It was something to say.

At that time, “I was worried about whether people really gathered in the sake camp,” the brewer's chairman looked deeply into the brewery.

Therefore, the idea of ​​“all-you-can-drink, no time limit” may have arisen in the sake team to gather people.

Increasing number of “Sake no Jin” participants become a problem

However, despite the worries of the chairman, the number of sake participants has been increasing year by year. Moreover, when you look at media images,Most of the participants are young people. There are quite a lot of womenYou can see it.

Although it is still said that “Sake is an image of an uncle”, it is difficult to find middle-aged and older men, so it would be nice to see that young people have a broader base of sake ♪

However…

(1) Increased danger level of drunk people at the “Sake no Jin”

This year's sake team has over 14 million participants.

All you can drink and there is no time limit, and it is natural that some people get drunk in the drinking heaven and sake team. Of course, this situation is not only this year. Some people are rolling in front of Niigata Station every year.

Let visitors know and enjoy Niigata local sake, enjoy conversation with Kuramoto and deepen their understanding of Niigata sake

It ’s far from its original purpose,"You have to drink, you have to take a moto"Show your spiritA person who tries to conquerClean up.

In this case, there is a risk of destroying your health, contrary to the original purpose of enjoying Niigata local sake, and in the worst case, you might end with the death.

1, do you know the horror of “comparing all 30 brewed drinks with OCHOKO 83cc”?

Do you know how much alcohol (ethanol) can get into the 83?. Let's calculate here.

 

①Assuming that 30cc (a tablespoon 2 cup) is poured every time,30cc x 83 warehouse = 2490cc.

(I.e.

(2) If the average alcohol content of sake that is served by the sake team is 15, it will be taken into the body.Pure alcohol amount is about 302g.

(I.e.

③Coma or Death

Dangerous even under 2, pure alcohol 300g

300g is the amount of alcohol that is considered to be human lethal.

In addition, the lethal dose of alcohol varies by individual.Even if it is less than 300g, it is dangerous to put it in one corner of your head.

This user has so far participated in the sake team 2 times and said that each time he is drinking 60 cups,30cc in 60cc x 1800 cup (one bottle of 1 bottles)That you have.

Since Niigata's Kuramoto is fat, it may be appropriate to speculate that he is drinking more than a bottle because it can be tied to Minami.

For now, let's calculate with 30cc.

If you drink that much,Ingest 270g of pure alcoholWill do. If you drink this amountThe blood concentration of alcohol is around 0.4.In other words, the following results are likely.

If blood alcohol concentration exceeds 0.4%, about half will die from 1 to 2 hours.

Source:Wikipedia “Acute alcoholism”

For women, the ability of alcohol to metabolize is poor and hormones are also involved. So be careful with the above half amount as you may become acutely addicted to alcohol!

(2) Ambulance dispatched at Sake no Jin

Even if it is not necessary to say that the sake team has conquered 83 brewing and drank 2.5 liters of sake, it can be said that drinking too much is a sign of love for Niigata local sake. However, it is far from adult taste to call an ambulance or drink so that it is taken care of by others.

Rather than enjoying Japanese sake carefully brewed by brewers, they are unskilled as sake fans, just to drink with the spirit of “take the original” (excuse me).

Since visitors can't control themselves, it makes sense to set restrictions on the liquor team from the planner before an unfaithful accident caused by excessive drinking.

③ "Sake no Jin" is too crowded to move

There was a comment that it was better to wear thick clothes because the venue was full of heat.

④ Current status away from the original purpose of “Sake no Jin”

... as you said.

It's a difference from the German Oktoberfest. “Sake no Jin” is in red and brought out by Kura

Contrary to the appearance of “crowd like washing a strawberry,” the sake team is actually in the red.

I think that there are many people tasting Niigata local sake at the sake camp, but there are few people who buy it.

Although the sake team is not aiming for profit and it is inevitable due to the nature of the PR event, the deficit is taken out by the brewery association, that is, it is a burden for each brewery.

Sake shipments declined even at “Sake no Jin”

Although it was originally a setting that did not reflect profitability, Niigata Prefecture's sake shipment volume declined by 6.8% even if it struggled every time and raised the sake team so far.

This is not limited to Niigata Prefecture, but Niigata Prefecture, which boasts the highest consumption of sake in Japan, will be able to drop the number of sake brewers across the country.

The sake team, which was the target of 1 for cultivating demand for young people's sake, was a great success, but opening the lid would be the opposite result.

Even so, the PR event was held until the brewery took out and paid for the sales staff. In addition, while drunkness has increased, we have to arrange for nursing staff on their own ... and while spending increases, it may be in danger of continuing the event of the sake group.

Nevertheless, there are not a few people who disagree with the sake ticket system.

“Sake no Jin” is an end to all-you-can-drink

“The same admission fee as before is 2500 yen (previous sale is 2000 yen), and 20 (not 12) coupon tickets are included.” “500 yen can be used to purchase additional tickets for 10.” I think that you can drink the same amount, but ...

For ordinary people, the replacement of 20 times is enough to fully enjoy the taste of Niigata sake. Please enjoy Niigata sake with a big heart.

The new “Sake no Jin” transforms into a festival that focuses on Niigata foods ♪

Now, let me introduce the points of the new “Sake no Jin” from 2020.

The venue will be the 2 venue for the traditional Toki Messe (Chuo-ku, Niigata City) and the adjacent Bandaijima Multipurpose Plaza (Okama).

[Toki Messe]
-Toki Messe is an admission ticket at the Sake Brewery Venue with 2,000 tasting tickets for pre-sale 20
・ Admission is prohibited under 20
・ Depending on the type of sake, 1 to 1 tickets are required for every 3 tasting
-You can purchase additional tickets that can be sampled 500 times for 10 yen, but drunk customers may refuse to purchase
・ Street dishes are available as usual
[Large bite]
・ Admission free for children. Enjoy with your family
・ At the Izakaya Venue, the outdoor booth sells local dishes using local ingredients such as meat, fish, and vegetables, as well as local gourmet foods.
・ Indoor dining space for 1,300 people. There are chair seats, but you can also stand and drink
・ There is also a bar serving cocktails using Niigata sake
・ There is also a sake store

As mentioned above, we are aiming to prevent drunkness and alleviate congestion by renewing the management method.

Please join us if you want to enjoy Niigata sake and enjoy Niigata gourmet!

“Return to the origin” is the rule change of “Unlimited time all-you-can-drink” of “Sake no Jin”

Men talking with returning to the origin

There are rare sakes that can only be obtained by the sake team. You can also enjoy the freshly-picked ingredients that can only be eaten in Niigata.

Since 2020, the food booth has become independent, so it has become more enjoyable for children (who are not allowed to enter the Sake-no-Jin) to enjoy Niigata's proud meals for free.

Also, even those who are weak with sake will be able to participate in festival consciousness, not just for sake fans, because drinks such as cocktails and splits are enriched.

I would like to ask the sake team to return to a festival where they can drink at their own pace, not how to drink alcohol.

* Exchange rates refer to 2019 month in 10.