"RFID" tells you various information such as the route through which sake was transported, temperature changes, whether or not it was opened, and taste characteristics.
RFID is an abbreviation for Radio Frequency Identifier.Radio frequency identification tagIn short, it means “an electronic tag with an IC chip and an antenna”.
The popularity of sake is growing overseas. However, by attaching RFID tags to sake, the quality control of sake can be “visualized” more than before, and customers can check it.
If this happens, the customer's sense of security and satisfaction will increase, and confidence in sake will increase, which may lead to further sales growth.
This time,
- What is RFID
- Why consumers buy with confidence with sake + RFID
- How to increase convenience in the future with sake + RFID
I will explain.
Relationship between sake and RFID
If you are a decent liquor store, you can't leave sake on the shelf at room temperature. Sake is stored securely in a dedicated refrigerator. So weTrust the liquor store and buy with confidence even expensive DaiginjoYou can.
But what about buying sake overseas? Can you buy with confidence just like when you are in Japan?
“This sake is stored at a high temperature before coming here, exposed to ultraviolet rays, or shaken while moving, so the quality has n’t dropped…”.
The taste is like a bang because you don't know until you try it after you open it.
Outside of Japan, it is not fully understood that sake is sensitive to ultraviolet rays, temperature changes and vibrations.
In fact, at overseas supermarkets, sake is lined up with whiskey on top of shelves illuminated by fluorescent lights. If you check the label, the date of manufacture is 3 years ago.
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🔸 This is the best way to store sake!Delicious until the last drop [Refrigerator for sake] 🔸
The major weak point of sake is ultraviolet rays. If you store it in a room where sunlight falls, the color of sake will change in just 30 minutes (colored by sunlight), and “bottle incense” and “sunlight odor” will be generated. However, ultraviolet rays are not only contained in sunlight. Also for fluorescent lights ...
Recently, the popularity of sake in Asia has been spectacular, but unfortunately,Buy empty sake bottles and sell cheap sakeSome people have not received it.
Overseas sake fans are not sure if the sake they are selling is genuine, so they will stop even if they want to buyOften ...
At that time
.
I think you have a barcode then.
However, there is a big difference between barcode and RFID in the amount of time and the amount of information when reading.
Differences between RFID and barcodes
Bar codes that read information with a beep at a cash register are too time consuming. For that reason, the information that barcodes can have is limited.
Bar code is read using laser light
Barcodes are digitized numbers, letters, symbols, etc. for each model number. To read this information, take a product 1 or 1 in close proximity to the product or with the product in hand. It is necessary to scan with the barcode reader laser light.
There are some models that read the laser light with the reader tilted at 15 degrees.
Barcode information has limitations
Bar codes are lined up with lines of different thickness and spacing so that numbers and text information can be read by the machine. Among them, I will explain the JAN code that we often see and the GS1-128 code used for super bargain products.
JAN code
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Information obtained from the JAN code includes country code, company number, product code, and check digit(For checking whether there are any reading errors).
There is also an identification code with “Original store classification” in the JAN code. For example, fresh foods are sold at each supermarket.Since it uses the code decided arbitrarily, it cannot be used as common data.However, there is a limit that no expiration date data can be added.
In addition to this JAN code, there is also a barcode called GS1-128 with a large amount of information.
GS1-128 code
#GS1-128 #JAN Bar code label with JAN and GS1-128 displayed in two rows for medical purposes https://t.co/ogJI54AeSh pic.twitter.com/W1eoXUNZzB
— Printing mail order mall Printing Net.com (@barcodeya) May 26, 2018
The information amount of GS1-128 code is more abundant than JAN code. “Company information” “Product number” “Production date” “Expiration date” “Expiration date” “Expiration date” “Production number” “Lot number” “Order number” "Packaging number" "Billing company code" "Shipping company code" "Discount" etc. can be entered.
HoweverOnce registered with both JAN codes, the information cannot be rewritten, and the printing starts over..
And again, you have to check with 1 1 readers.
RFID that reads information on many products at onceWe are defeated.
RFID features
In contrast, the characteristics of RFID are as follows.
- RFID can register as much information as needed
- RFID can update and add information automatically. For example, record the temperature at regular intervals
- If a device that reads RFID tags is attached to a shelf or refrigerator, a mechanism for automatic ordering can be built.
- The information can be read in a single shot without contact with the RFID tag and without visual inspection, leading to a reduction in human costs.
- Bar codes are assigned to each model number, but RFID can write information individually for each product 1 and 1
- To read RFID, use short wave 13.56 MHz HF (short wave band: electromagnetic induction type), UHF (ultra high frequency wave: radio wave type))
- Using HF frequencies increases energy efficiency. However, the communication distance becomes shorter
- Using UHF frequency, RFID tag reading distance can reach several meters, greatly reducing the time and cost of registering goods in and out of the warehouse
- Manage multiple or single items
- If you share the sales situation of sake with Kuramoto, Kuramoto knows the best sellers of the brand and can use it for wholesale delivery plans.
- In-store marketing strategies can be established, such as what consumers pick up and return to shelves without buying, or whether they have purchased or returned goods.
Main benefits of sake + RFID: specific examples
Benefits of attaching RFID tags to products are as follows.
- The time required for inventory work can be greatly reduced.
- Automate or save labor in inventory management
- Support sales and motivate purchasing
- Theft prevention by shoplifting
- Automatically check the expiration date
- There is traceability
- The location information of sake can be grasped
Let's take a closer look at the possibilities of RFID.
1. Short time inventory with sake + RFID
"Stocktaking"Counting and summing up all stocks, how much sake is currently in store refrigerators, warehouses, etc.You read it right!
Unlike lightweight products such as clothes and accessories, sake is heavy because it contains liquid in a glass bottle! Since it can be called manual labor,It costs labor and time.
Dramatic before and after of inventory time with wine + RFID: Example of a Western restaurant
SATO Provides Resort Hotel with RFID Wine Cellar Inventory Solution https://t.co/IZ90rYdEBI pic.twitter.com/h2GmJ5HFnf
—TheBarCodeNews (@TheBarCodeNews) August 3
The same is true for restaurants.
When stocking high-quality wine, sommeliers carefully remove 1 and 1 books from the shelf and work, so in Western restaurants that handle a large amount of wine2 hours even if you work with 8 namesIt may take up close.
That was the work of the 1 name after the introduction of RFID.End in less than 2 hoursEfficient to do!
The inventory time has been reduced to 8 for the previous 1.
2. Inventory management is automated and labor-saving with sake + RFID
As you can see in this video,There is no longer any work to take out a heavy bottle and check the quantity with the naked eye.
The sake in the cardboard box placed on the pallet is obvious as “○ brands are ○ books” and “00 sake brands are ○ books”. Employees are now out of muscle training ♪
3. Sales support with sake + RFID combination
A large amount of detailed information about the sake is embedded in the RFID tag.It is also possible.
People who want to buy sake can read the RFID tag attached to the sake on their smartphones, but what if the store goes a step further and installs a RFID display in the store?
CustomerBy placing the sake you want to buy in the designated place, the RFID tag will explain the product instead of the store clerkIt will help you when the store is crowded ♪
If you use a counter with a built-in display for sake accounting,Even when wrapping sake, customers can get various information about sake without getting bored.It will also be possible to purchase at the next visit.
The following summarizes the flow of RFID tags playing an active role in real stores.
| IC chip RFID tag on the bottom of sake bottlePut on | |
| ↓ | |
| If you want to know more about the sake,Sake on RFID readerPut | |
| ↓ | |
| Sake data you want to know(Sake brewing name, date of manufacture, storage temperature history, alcohol content, acidity, amino acid content, taste, aroma, suitable food, its recipe, price etc ...) are displayed on the screen | |
| ↓ | ↓ |
| Convincing customers purchase sake | Customers stop purchasing and return the sake they have to the shelf |
| ↓ | ↓ |
| When, where, and what people bought,Purchasing referenceCan be used for | Since there is still data on when, where, and who was interested in lifting the bottle,Reference for future product purchasesCan be used as |
| ↓ | ↓ |
| Since there is data even if it is returnedCustomer confidence by responding quicklyWin | Personalize your customersPromotional activities with recommendation functionStart |
See the video above for details.
4. Anti-theft by shoplifting with sake + RFID
A report on a global survey on loss management in the retail industryGRTB (Global Retail Theft Barometer)According to 』, the loss in Japan is 3 second largest after the United States and China,“ $ 14.90 billion ”.
Although the specific fraudulent method is theft of products, to prevent this, an antenna is attached to the entrance of a warehouse or store, and a system that can detect when a product with an RFID tag is illegally taken out is built. The
It is more economical than using conventional security systems and security guards.
Anti-theft example with sake + RFID
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How can RFID help prevent theft?
In particular,As an exit sensor for reading from the ceiling, floor and sideUse.
It will be the flow.
This systemDerived from IoT (Internet of Things), SoT (Security of Things)It is also called.
In the company that introduced this RFID tracking system, there were no theft incidents thereafter.
For more information"RFID Network"Please refer to.
5. Sake + RFID with expiration date check
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Ginjo sake, Daiginjo and fresh sake are refrigerated products, so quality control is a particularly important issue.It becomes.
The expiration date of sake isIf it is stored in an unopened state in a cool and dark place, Ginjo Sake is about 10 months, ordinary sake is 1 year as a guide, but in Japan, it is stored refrigerated at a solid sake store, so the storage state is Almost goodIt seems that.
Still, there are many customers who stick to the date of manufacture, so it is essential to know the date.
... but it was hard to check each sake label one by one.
That's where RFID tags come into play.
Sake management depends on smart RFID refrigerator and smart RFID shelf
if,When the liquor store's refrigerator supports "RFID" and "IoT"■You can quickly find information on the sake in the refrigerator.
* RFID refrigerators are already available overseas at medical institutions.Use since 2007It seems that it has not been developed yet in Japan.
RFID reflects real-time sake inventory information on its own EC site
Of course, this smart refrigerator uses WIFI.Sake in the refrigerator automatically goes online, and customers can get information online and purchase without missing items.Available
Same for smart shelves (the shelf itself is also an RFID reader)
If you decide to buy it, the “out of stock” display will stop you from seeing it.
RFID automatically orders when sake stock is low, and products nearing expiry date are automatically placed on LINE and EC sites.
Similarly,The refrigerator also knows the sake that is about to sell out soon, so it automatically urges delivery to breweries and storesYou can do it.
For sake that is nearing its expiration date, customers can purchase discounted prices and automatically inform their customers on LINE etc. at reasonable prices. The liquor store does not have to be disposed of, so there is no lossThat's it.
The same can be said for supermarkets.
Food loss is solved by using RFID at supermarkets
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By attaching RFID tags to all products at the supermarket, the checkout is through and accountingAt the end, both shops and customers are in a win-win state ♪
FoodWhen the expiration date is approaching, LINE automatically contacts customers. Customers can purchase at a lower price than usual, so they will come to the supermarket and purchase. They will buy something for youSo sales will also increase.
RFID doesn't just make shops convenient. At home, RFID is expected to reduce over buying and forgetting to use.
RFID benefits on the consumer side
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RFID tags are also active in the home.
If RFID tags become common,A smart refrigerator (also called an Internet refrigerator) that can access the network will be developed. If smart refrigerators become commonplace, if you buy food with RFID tags, the refrigerator will recognize what kind of food is in the warehouseTo do.
At this time, the expiration date information is also included in the RFID tag, so if you want to know, for example, “How many natto were left?” “When did you buy that egg?” You can do it.
Of course, we also offer recipes that can be made with refrigerator ingredients.
1 is already happy for consumers.
Traceability is clarified by attaching this electronic tag.
6. Reliable traceability with sake + RFID
Traceability is an example of sake.There is a state that can be traced from the sake production stage to the consumer's hand or from the disposal stage, that is, “possibility of tracking”,is what it means.
Consumers alsoYou can tell if the sake you are going to buy has been exposed to the sun or whether it has been stored at the proper temperature, and since RFID also serves as a registrant, it is genuine or fake. Relief because you know even information.
In addition, information on breweries, the characteristics of this sake, the temperature range where you can drink deliciously, the dish that is perfect for this sake, and the recipe for that dish, even a wide range of information, such as information on RFID tags on smartphones, tablets, and PCs can do.
As the brewery side and the sake shop, you can get information such as temperature history from the time of shipment until the sake reaches the sake shop,“Reliable for those liquor stores ♪” and earning the trust of consumersCan also lead to increased sales.
7. Sake + RFID
Here is an example of a liquor store. For example, you may be worried that you haven't received the sake even though you ordered it to arrive today.
Even at that time, if the RFID tag is attached to the sake, you can understand the situation such as which side the truck is running now and how many hours it will arrive, so it is good for mental health.
Sake + RFID continues to evolve
Currently, the size of RFID is sesame grains. Overseas, they are placed in wine corks or inside the back label.
Sake RFID electronic tag demonstration test project started at Tatsuuma Honke Sake Brewery from 2/1 (Friday)! | Sake specialty WEB media "SAKE TIMES" – SAKE TIMES https://t.co/vajcaYIDeO
— SAKE Review. Sake Specialized Media (@SAKE_review) February 17, 2019
in Japan,Sake RFID RFID Tag Demonstration Test Project at Kuramamoto Family BreweryHowever, because RFID was attached to the neck and label of the sake bottle, there were some scenes where condensation failed.
After that, we used RFID that is strong against water, but in fact, RFID that can be washed in a washing machine has already been born and put into practical use.
“Sake + RFID” Summary: The hotel knows that you have brought home a towel!
An increasing number of hotels are using RFID for bath towels.
Hotels in Honolulu, Miami and New York use anti-theft measures using “washable RFID tags”.
Of course, not only to prevent theft, but also to check the number of towels stocked and cleaned and the number returned.
In fact, at a certain hotel in Honolulu, 4000 pool towels are lost every month.
I'm surprised that there are people who bring home so much! MyVoucherCodes According to an opinion poll, 68% of British people are tempted to leave their hotel with towels and linens ...!
So more than half of the guestsThe hotel may use several kinds of towels as souvenirs, so 4000 sheets are likely.
Therefore, the thorough announcement that the RFID tag is incorporated in the towel, drastically reduces 4000 to 750! If this is converted to Japanese yen, it will save 130 million yen every month.
Frighteningly, some hotels have RFID readers at the doorway ...
I firmly believe that there is no such reader among the readers of this blog, but if it is discovered, it seems that you will be extremely asked to return it, saying `` This hotel towel seems to be mixed in your bag '' So to be ashamed at the hotel entrance ...
When traveling abroad (may be done in Japan… ゚ д ゚), please be careful not to let RFID towels get mixed into your suitcase.
